The Caloosa Indians were the first people to stroll along the seven-mile stretch of pristine beaches bordering the land that would become Naples. The first settlers, Roger Gordon and Joe Wiggins, did not arrive until the late 1860s. Even then, Naples was known for its "Mediterranean" climate and the area became a magnet for people during the cold winter months. The name Naples was chosen when a group of promoters compared the area to a "sunny Italian peninsula surpassing the bay in Naples, Italy." The first wealthy landowner, Walter N. Haldeman, built the Naples Pier, a classic landmark made unique by its "T" shape. Barron G. Collier helped bring more growth and prosperity to Naples with the construction of the Tamiami Trail, the only paved highway linking the state's two largest cities - Tampa and Miami. In 1923, Collier County was created with Naples as the county seat.

Modern Naples is the cultural center of southwest Florida. Numerous art galleries, museums and performing arts centers grace the landscape. The Naples Downtown Art Festival and the Naples National Art Festival are two of the popular events held annually in the area. Wildlife conservation and preservation is also of utmost importance in the Naples area. Pelican Bay has more than 570 acres of natural preserves and 40 acres of parks and nature trails. Everglades National Park and Cypress Swamp state preserve are located nearby. Other popular outdoor attractions include Jungle Larry's Caribbean Gardens, a 50 acre zoo, Corkscrew Swamp Wildlife Preserve and Naples/Fort Meyers Greyhound Park. In addition, there are more than 35 golf courses for more active outdoor enthusiasts.